by Todd on Sun Nov 15, 2009 7:14 am
Let's back up to May and remind ourselves of the Military Appreciation Day (MAD) race. I worked countless hours putting tegether and printing my own flyers to distribute to Fort Drum to advertise the MAD race weekend. I was told by Paul that last year was a huge success, with about 1,000 fans in attendance, and he wanted the flyer to advertise the same this year that it advertised last year. So, that meant that soldiers, spouses and their kids would get in free for that race night, with the idea that if they liked the show, they would be back again, and they would tell their friends how great the racing was, and more friends would show up. The power of "word of mouth" advertising would far exceed any money lost on admission fees for that one night. Especially if it was such a great sucess after last year. This year, the soldiers showed up and were met at the gate with some sort of admission fees. I'm not going to quote any rates charged because I'm not 100% sure. But one of my soldier friends said he got in free, but had to pay half price for his wife, and regular admission for his 3 kids. He wasn't upset about paying as much as he was upset about the falsely advertised admission rates. If you advertise $5 fan appreciation night, then charge them $10 at the gate, how many of those fans do you think will come back? How many of them will tell their friends and family to go to AIS to watch a race? I think enough soldiers spread the word around Fort Drum that a lot of soldiers boycotted AIS this year. I'm not saying that all of Fort Drum boycotted, but I couldn't get any of my friends to come back to AIS after the MAD race admissions fiasco.
Now let's turn our attention to the race fans who are more educated about racing than most people realize. They know which cars and trucks are "overly competetive", and I'm not talking about Cloce, Mooney, or any of the sport compact drivers. The fans hate to see favoritism, and no offense to the regular weekly winners who can drive their butts off and have done their homework, but some fans are easily bored by watching the same driver win week after week. The example I've given before is that the 2009 Nascar Sprint cup season has been much more exciting that the 2008 season because we have seen many more drivers visit victory lane this year. 2008 was all about 3 different drivers dominating and winning about 30 of the 36 races.
Even if the fans don't know all the facts about what goes on behind the scenes, if they form a perception that things are messed up, they won't come back. Many of us drivers have spent hundreds of hours and hundreds of dollars trying to promote the track over the years and it doesn't seem to help. So, I don't have any more suggestions. Even simple things like updating the points every week weren't getting don't until the day before the next race, even if that was a 2 week break.
Like so many others out there, I am scratching my head. I love AIS, and I hate to see it go under, but it just seemed like AIS self destructed over the course of the 2009 season. There's little any of us can do to fix what the politicians do about the high taxes. I think that is as wrong as a child molester... it should be considered a criminal act! Maybe our local governments should fix their deficit by fixing their spending habits rather than finding ways to charge more taxes to businesses and citizens!
Todd